TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made media appearing in their streams. This step comes as the company announced that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread rollout. This advancement comes amid a rise in content created by AI, spurred by emerging content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A large amount of this material is classified as “AI slop”, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.
“We know from our community that many people appreciate content created using AI tools, from digital art to educational videos, and we want to offer the community the option to increase or decrease of that, according to their own likes,” commented a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its network tagged as artificially created. In total, in excess of 100 mn media items are added to the platform every day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of limit or boost the amount of AI content they watch by using the topic control feature in the application and selecting “AI-generated content”. Further subjects that are already be adjusted under the tool cover politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s policies mandate users to tag “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Additionally, the platform will from now on add an AI-generated label to content created with its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This step is intended to deter users from trying to circumvent the tagging system.
Educational Initiatives
The platform is also launching a $2m AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This project will assist charitable organizations specializing in educating coding and technology.
Platform Protection
The platform has defended its moderation strategy, following discussion over intentions to make redundant hundreds of safety staff in the United Kingdom. The company is expected to eliminate hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The company announced a notable drop in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
